Information is power when it comes to growing your business and we can help you gain the insights you require to make the right strategic decisions. We are experts in identifying and procuring the right data and in using this information to identify category opportunities for growth. Knowing your market, your consumers and your competition is fundamental to unlocking future success and we have an enviable track record of helping businesses like yours, do exactly that.
To unlock opportunities in today’s highly competitive world, businesses need relevant market insight. Our research methodology involves detailed desk research into the latest consumer and market trends, studying up-to-date category data and in-field research that builds an informed picture and actionable road map for our clients. We’ve done this consistently for over 25 years in almost every food and drink category imaginable, across multiple channels and markets predominantly in the UK and Ireland.
Innovation & New Product Development
Innovation and launching new products are the lifeblood of food and drink companies and it’s essential you have both a strategy and process for NPD in your business. Through our market research, we can help you identify opportunities and then work alongside you in your business to bring new concepts to market as we do for a number of clients. Because we understand SMEs, we help design and embed NPD processes that are right for your business and ensure that everyone in your team works together to deliver on time and on budget.