Border Biscuits in one of the UK’s fastest growing brands in the ‘Everyday Treat’ category and Levercliff have been commissioned on more than one occasion, to strengthen the brand’s market position, whilst delivering sustainable sales growth.
Our work for Border has helped the business to develop a clear and “ownable” brand positioning that differentiates the brand and allows for consistent delivery across NPD, advertising, digital, PR, trade and retail platforms. Developing and then testing areas for brand stretch, has allowed Border to successfully launch new products, as well as complete a successful brand, packaging and marketing relaunch.
“When Border Biscuits were looking to gain greater insight into our category, we turned to Levercliff to support us. Their highly structured methodology was easy to interpret and simple to implement.
They are good people to work with.”
John Cunningham,
Managing Director and Founder,
Border Biscuits Ltd.
Keogh’s Crisps are Ireland’s leading premium farmhouse crisp brand and Levercliff has been working with the Keogh family since 2009. Our initial work helped develop a brand proposition for their potato business, before focusing our attention on product diversification, resulting in the launch of the hugely successful crisps range. Our market research, consumer insights, brand positioning and development and assistance with business planning, enabled the business to confidently launch the crisp range in 2011, and achieve double-digit growth year on year since. We continue to work with Keogh’s looking at new product development both from a market research perspective and also the implementation and management of their NPD process.
“Working with Levercliff gave us the confidence to launch our range of farmhouse crisps. They worked with us from researching the idea through to the brand design and launch.”
Tom Keogh, Managing Director,
Keogh’s Crisps Ltd.
Golden Casket is one of the UK’s leading independent confectionery manufacturers. The company supply both branded products, such as the iconic Buchanan’s range in Scotland and the national children’s brand Millions. They do this alongside private label manufacturing. Levercliff have worked with Golden Casket for over four years on a number of projects, providing key insights into consumer trends and their specialist category, identifying clear market opportunities for their brands and own label ranges in the process. With Levercliff´s support the business has gone on to achieve national listings for a number of lines across different retail channels, protected existing listings and have invested in several new product opportunities
“Golden Casket has worked with Levercliff to identify new market opportunities for existing and new products in Scotland and the wider UK market. We were very impressed with their work and are likely to work with them in the future.”
Robert Murray, National Accounts Manager,
The Golden Casket Group Ltd.
Radnor Hills Mineral Water Company manufactures soft drinks under its own brands and also bottles drinks for multiple retailers and other brand owners. While a very successful family owned business, the company recognised its plans were inevitably led from the centre and therefore a more inclusive business planning approach was required to develop its management team. Levercliff took the Radnor Hills leadership and management team on a strategic journey to jointly build a business vision and strategy for the future, a strategy which is paying dividends – Radnor Hills has recently been placed at No 49 in the 18th annual Sunday Times BDO Profit Track 100.
“Levercliff shared invaluable knowledge and expertise in assisting the Directors to create a realistic and focused 5 year plan. This support provided an effective route map for Radnor Hills to maximise the sustainable capacity of its current site.”
Penny Butler,
Company Secretary,
Radnor Hills Mineral Water Company Ltd.
Levercliff began working with South Caernarfon Creameries (SCC) back in 2009 to develop a robust commercial and marketing strategy which has in large measure been successfully implemented. SCC remains Wales’ leading dairy farmer owned co-operative and by following a strategic process has evolved from an overly generic market positioning to a space where it is now a well invested specialist cheese maker enjoying primary supply relationships with many leading UK retailers. SCC continues to plan strategically for the future with Levercliff support as it seeks to further strengthen its market positioning for the benefit of its supply members, workforce and wider community.
“Levercliff’s strategic approach allied to its food industry expertise was invaluable in assisting the business to deliver a meaningful 5 year plan. The support and plan have provided SCC with a clear path during a period of significant market turbulence and strategic change”
Robert Burgess,
Finance Director,
South Caernarfon Creameries Ltd.
Whites are one of the UK’s oldest millers and market leader in Northern Ireland with their branded range of oat based cereals. Levercliff work with Whites across a number of marketing disciplines including identifying market opportunities, bringing strategic focus to NPD activities and account management support through detailed analysis of retailer data and consumer panel data. Our work with Whites has enabled the business to develop a clear brand strategy and position, whilst at the same time, enabling the commercial team grow sales of private label business across the UK through the use of category insights.
“Whites have used Levercliff for a range of projects from NPD through to brand positioning and data analysis. We have been impressed with their work and consider them part of our team.”
Mark Goudy,
Sales & Marketing Manager,
Whites Speedicook Ltd.
