Problem 
Our client, a specialist producer of spare ribs, had a strong customer base within the foodservice sector. Their future growth was dependent on entering the retailer multiple market.

Solution
Levercliff undertook an in-depth review of the retail market for chilled and frozen spare ribs including ingredient analysis and product benchmarking. The research identified a clear gap in the retail market for a restaurant quality rack of ribs.

Result
Our client secured listings immediately in Morrisons supermarkets in both the chilled and frozen categories.

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