Category Management
- Category Insight (Click here)
- Category Vision (Click here)
- Point of Purchase Vision (Click here)
- Regionality (Click here)
Category Insight
A category insight programme will drive your category vision and all the activities that help you realise it.
Category Vision
Using outputs from an appropriate insight programme, your category vision will provide a route map to sustained category development that will benefit both you your customers products and brands.
Point of Purchase Vision
Most purchase decisions are made at the point of purchase. The performance of your products can by influenced by many factors at this key moment.
Regionality
Regionality is a key issue for today’s customer. Levercliff will identify opportunities that regionality may offer your company, develop activities that will help you realise these opportunities, set the key actions required, and achieve a regional strategy that can be implemented.
Latest News
July 2011
Grand Tour of London Foodhalls for Irish Companies June 2011
Levercliff organised and accompanied seven of the eight companies we are mentoring on Bord Bia's Vantage Partner Programme around the finest foodhalls in London.
Levercliff Deliver Trade Workshop to Scotland Food and Drink Members
Following the success of the earlier workshop in May, Levercliff have delivered a second one day Negotiations and Account Management Workshop on behalf of Scotland Food and Drink
