Market Review and Planning
Levercliff have developed a scientific approach to marketing planning so that an in-depth understanding of the market-place, competitors and customers enables companies of all sizes to identify opportunities for growth in their target market – whether retail or foodservice.
The Levercliff process takes companies through the following key stages:
- Market Analysis and Identifying Growth Opportunities (Click here)
- Effective Marketing Plans (Click here)
- Marketing Mix Development (Click here)
Market Analysis and Identifying Growth Opportunities
Levercliff ensure an in-depth understanding of the market. Companies can “get ahead of the wave”
Effective Marketing Plans
Levercliff develop effective marketing plans for our clients to ensure that the opportunities identified during the market review are brought successfully to the market-place and sustained for the long term.
Marketing Mix Development
It is essential to get all marketing mix elements right to ensure long term sustainability in the market- and update them as the market changes. The Levercliff support process includes design support, new product development, price modeling and promotional planning, using a selected number of cost effective design and research agencies as necessary.
Latest News
July 2011
Grand Tour of London Foodhalls for Irish Companies June 2011
Levercliff organised and accompanied seven of the eight companies we are mentoring on Bord Bia's Vantage Partner Programme around the finest foodhalls in London.
Levercliff Deliver Trade Workshop to Scotland Food and Drink Members
Following the success of the earlier workshop in May, Levercliff have delivered a second one day Negotiations and Account Management Workshop on behalf of Scotland Food and Drink
