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The Power of Influencer Marketing

16th August 2018

Influencer marketing has risen in popularity among brands in recent years with the term ‘influencer marketing’ increasing by 325% in Google searches in 2017. Using social media influencers as part of a marketing campaign is an effective way to reach a large audience, increase brand awareness and is key to the success of any campaign.

When it comes to influencers in food and drink, Levercliff has spent the past few years identifying and building productive relationships with some of the highest ranking bloggers in this area. Demographic data and engagement rates help identify the right influencer for each campaign and whilst undertaking work together in partnership, all content produced by these influencers is impartial, ensuring authenticity.

Most recently Levercliff invited a group of food and drink bloggers to Wales on behalf of Food & Drink Wales to experience a two day gastronomic adventure. Meeting with independent producers, the bloggers dug their own Pembrokeshire Earlies, learnt what makes Gower Salt Marsh Lamb so special and met with one of Wales’ only charcuterie producers in Swansea. The tour also took in two Welsh vineyard stays and tastings. The trip has resulted in a host of positive and informative blog posts including recipes using the produce the bloggers sampled. Posts also directed readers to the producers’ websites where they can purchase products for themselves having been inspired by what they have read.

Levercliff is continuing to forge relationships with these influencers and is excited about the dimension they add to clients’ campaigns.

Written by Dawn Thomas

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Scotland a land of food and drink

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