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Levercliff leads a visit to New York’s Summer Fancy Food Fair with 15 Irish micro businesses.

24th July 2017

Levercliff are currently working with 15 Irish food and drink Micro/SME businesses based in the South East of Ireland, gearing them up to develop export strategies and sales. The programme which is being funded by 5 of the Local Enterprise Boards (Kilkenny, Tipperary, Carlow, Waterford and Wexford) involves a series of workshops, one to one mentoring support and an in-market study trip.

New York is probably the most exciting city in the world in terms of food trends, so combining a visit to the SFFF in New York with a day-long walking tour of the food stores around Manhattan, such as Dean & Deluca, Trader Joes and Wholefoods, ensured that the Irish delegation were totally immersed in the latest food trends and concepts, allowing them to bring back some great new product/innovation ideas for them to consider within their own businesses and markets.

Key learnings from the trip included: the importance of sustainability to US consumers which is manifesting itself in a number of ways including the growth in organic food sales (+ 8% year on year), and the Speciality Food sector in the US is worth over $120bn and accounts for 14% of retail trade, considerably more % wise than in the UK. The SFFF also highlighted a huge array of snacking products being launched in the market, with a wide range of both healthy snacks but also some really indulgent treats. Producers are clearly responding to consumer’s increasing need for both healthy, and also indulgent treats.

Clodagh Sherrard


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