Customer Focus 5
ASDA need suppliers who understand the supermarkets’ business and who together can develop stronger and more successful categories with this retailer.
The business solution
Appointed by Scotland Food & Drink and Invest Northern Ireland, we took 22 Scottish and 15 Northern Irish suppliers through a four module programme, providing joint training sessions, plus individual company advisory support.
The result? Suppliers better armed to maintain and grow their businesses with this supermarket.