Customer Focus 5

Asda Academy

Asda Academy

The issue

ASDA need suppliers who understand the supermarkets’ business and who together can develop stronger and more successful categories with this retailer.

Asda Academy - David at Asda
Asda Academy - Clodagh at Asda
Asda Academy - Andrew at Asda

The business solution

Appointed by Scotland Food & Drink and Invest Northern Ireland, we took 22 Scottish and 15 Northern Irish suppliers through a four module programme, providing joint training sessions, plus individual company advisory support.

The result? Suppliers better armed to maintain and grow their businesses with this supermarket.


37 Asda suppliers trained in category management

It's more than just words

Some examples
of our work in action.