The results of our 5th Covid19 tracking survey are out!
As we look forward to a more positive year, our survey revealed that consumers are looking forward to the simple things in life – family, friends and health. But money is also on many of their minds.
We’ve all been forced to shop differently, however these new habits are going to stick. Consumers have got used to shopping less frequently with many switching to online shopping. They are embracing the changes too, with over 40% viewing Covid19 as a catalyst for developing new habits like scratch cooking, exercising more and eating more healthily.
As we enter the spring and summer, the big change is likely to be the re-start of small family gatherings and increased outdoor socialising. This may bring opportunities for food to go operations to create more engaging offerings based around sharing for small groups and picnic opportunities rather than individuals.
The rise in scratch cooking is likely to have a lasting effect. But consumers are wary and looking for inspiration, like family-friendly meal ideas that help them increase their repertoire. Boredom is kicking in, so that classic marketing tactic of simple recipe suggestions has never been more relevant. Just look at how baked feta has captured the imagination of the world!
Grocery retail continues to be benefiting from the closure of Foodservice. However, the comparative sales will start to come under pressure over the coming months. It has never been more relevant to think about your strategies and prepare for the next phase – recovery.
Step back from your category, think about how your consumer is living, and tap in to how their core needs are changing – because they almost definitely are.
It’s not all about scratch cooking though. There are new opportunities to take the lead on food waste, packaging, environmental leadership and helping your consumers lead healthier lives – physically and mentally.
Download our latest report here.