At Levercliff, we always put the consumer at the heart of our thinking. Understanding their needs and how they are changing helps us develop strategies for our clients. Our latest Covid-19 Consumer tracking survey is a great tool to understand consumer attitudes and behaviours.
Using our survey results, our insight team have developed four new consumer profiles to help you understand how consumers are being impacted by Covid19. The crisis is impacting different consumers in different ways. While some people aren’t noticing huge changes, others are worrying. That’s a trend we expect to continue, and we will be keeping a close eye of progress in the next survey. Click to download the highlights report and meet the Lockdown Households.
While overall retail food spend is up, Covid19 is having huge impacts on how consumers are shopping. At a top line level, sales of alcohol, proteins and fresh foods are up, with convenience foods like sandwiches, prepared salads and ready meals down. With consumers being forced to live differently, the need for foods has changed. Some of these habits will stick, and our survey helps you understand if those habit changes could affect your business. Click to download the highlights report.
What does this all mean? What should you be doing? Now is the time to pivot your business. Be agile. Look at where your market is going and adjust your proposition to suit. The initial period of lockdown saw a period of instant reaction, meeting demand or hibernating. Now we’re seeing real innovation. Some companies are just reopening and reinventing their businesses, whereas others are making more subtle changes. There is no one rule fits all. Finding the most appropriate insights for your business is key.
As always, we're here to help. Cutting through the noise to pick out the key things that you can do to futureproof your business.