Louise studied Food Marketing and Business Economics with Industrial Placement at Reading University. She joined Levercliff in 2018.
2018 – Insights Analyst
2021 – Senior Insights Analyst
2022 – Programme Manager
2024 - Programme & Consumer Research Manager
Prince2 Foundation
MRS Essentials of Qualitative Research
MRS Essentials of Quantitative Research
First Aid at Work
Managing Safely
The main part of my role is Project Manager in the consumer insights team. I manage the timeline across all of the consumer insights projects which run simultaneously in Levercliff to ensure projects are delivered on time and to budget.
When I am not project managing, I am involved in the research side of consumer insights. This involves anything from launching and monitoring surveys, data analysis, building presentations and delivering them to clients. I particularly enjoy the qualitative side of things, which can involve holding in depth interviews, managing online communities and journals or helping to moderate focus groups.
One of the reasons I love working for Levercliff is the huge variety of companies we work with and the variety in my role. Through the different programmes we run, we work with companies at different stages of their growth journey, from start-ups to renowned, established brands.
I also enjoy the range of projects we work on and the different categories. One week I could be researching stuffed mushrooms, the next I could be working on cereal bars or fresh pizza. It’s also great to work with and learn from a team of highly experienced colleagues who have a wealth of knowledge.
Prior to joining Levercliff, I already had some experience in different areas of the food industry from the graduate scheme that I did after university. I hadn’t specifically done an insights and marketing role, although I had had some exposure and felt that my skill set could be well suited.
It’s great to reflect on how far I have come since joining Levercliff, I’ve been able to progress and grow in my role over the years.
Lauren joined Levercliff in August 2017 after taking a BA Hons degree in English literature at Bangor University.
2017 – Junior Insight Analyst
2018 – Insight Analyst
2021 – Marketing Manager
CIM Level 4 Certificate in Professional Marketing
InPD Digital Marketing and Social Media Programme
I joined Levercliff in 2017 and jumped feet first into the food and drink industry. There were a number of things that attracted me to the role, especially the variety of businesses and categories Levercliff works with.
Additionally, as an Insight Analyst, the role allowed me to develop my skills in the more strategic side of marketing, identifying opportunities for businesses and helping them grow.
Upon meeting the team and getting to know Levercliff a bit more, I saw there was lots of opportunity to progress and grow with the business.
During my time as an Insight Analyst I worked across a wide variety of categories, from pies to biscuits to frozen fruit and everything in between. Some of the businesses I worked with included Border Biscuits, Peters Pies, Wasabi, VitHit, Golden Casket and Grahams.
Currently most of my time is spent with two Welsh Government Clusters – Drinks and Sustainability. Here, I work with businesses on a one-to-many basis and help them grow in a number of areas, such as skills, marketing and innovation.
We have a fantastic team.
We have competitive salary structures.
We are growing.
