About Us

You can’t always outspend your competitors.
But you can outsmart them.

We’re category consultants.
We’ve been working in the food and drinks industry for over 30 years.
We help you find your edge with category and consumer insights.
We also offer commercial skills.
We work with market leaders and challenger brands.
Everything we do is focussed on creating value.
We are driven by results.

Some of our success stories.

Client
Summary
Border Biscuits
Identifying flavour opportunities through consumer research.
The Cake Crew
Demonstrating incremental category growth leading to new business.
Wasabi
A new brand doing everything right.
O’Brien Fine Foods
Finding category opportunity in a new market.
Mackie’s
A brand refresh wins new business.
Baxters Food Group
Fray Bentos gets a new lease of life.
Linden Foods
A tender won by teamwork.
Keogh's
Adding new value to a fine old business.
Crust & Crumb
Cracking the UK market.
Scotland Food & Drink Business Academy
Workshops that really work.
Welsh Wine Special Interest Group
Welsh winemaking comes of age.
You can’t always outspend your competitors. But you can outsmart them.
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