About Us

You can’t always outspend your competitors.
But you can outsmart them.

We’re category consultants.
We’ve been working in the food and drinks industry for over 30 years.
We help you find your edge with category and consumer insights.
We also offer commercial skills.
We work with market leaders and challenger brands.
Everything we do is focussed on creating value.
We are driven by results.

Some of our success stories.