Get the commercial skills you need to grow your business

Get support with training or mentoring.
Tap into our expertise across sales, marketing, and category management roles.  
Get the skills you need now and for the future.
Get practical ready-to-use tools and templates
We can deliver sessions in-person and/or on-line.
We can work on a one-to-one basis, or we can help your whole team in joint sessions.

01

Category Management

Learn about the principles and practice of category management. Find out how you can maximise business opportunities for you and your customers.

02

Successful Selling

Discover how to analyse and assess markets, and how to be customer focussed. Find out how to match your marketing plan to your business plan.

03

Managing Customers

Master the the essential principles of account management. Learn how to assess customer needs. Get the tools to build your own account plan.

04

Managing Promotions

Discover how to create successful promotions that deliver for you and your customers. Learn how to cost, measure and assess promotional mechanics.

05

Negotiations

Learn how to prepare for and conduct business negotiations. Build the confidence you need to achieve better outcomes. Understand the principles involved.

06

GSCOP

Get to grips with the Grocery Supply Code of Practice (GSCOP). Discover how it benefits you. Understanding GSCOP is essential for trading with major retailers.

07

Research & Product Development

Understand product development from a sales and marketing point of view. Learn how to measure the performance of products and ranges, and the best way to do research.

08

Influencing

Awareness of individual difference leads to better business relationships. Learn how it helps you build trust and ultimately achieve more success in your chosen field.

09

Presentation

Become a more effective presenter. Learn how to focus a presentation on what matters to the audience, and how to adapt a story to appeal to different audiences.

What they say.

"

In the course of my 25 year career in food and drink, I have been fortunate to go on several negotiation workshops with leading providers. Without a shadow of a doubt, the negotiation workshop delivered by Levercliff and Steve Jones during the Commercial Excellence programme was by far the best.

Jonathan Jordan,
Senior National Account Manager, MOWI
,
Scotland Food & Drink Business Academy

"

At such an early stage in our retail business evolution, we needed practical guidance both in commercial and category management and Levercliff were perfectly placed to deliver.

Kate Lucas
Managing Director, Wasabi Retail
,
Wasabi

"

The Wine Special Interest Group has been invaluable in helping Welsh vineyards to focus on their collective development, following an agreed strategic vision. It is incredibly exciting to be a part of this growing wine region which is home to passionate and enthusiastic people creating delicious and diverse wines.

Andy Mounsey
Chair of the Welsh Vineyards Association and Joint Owner of Velfrey Vineyard, Pembrokeshire
,
Welsh Wine Special Interest Group

"

​What you might not realise was how important the research you did for us was in terms of cementing the direction we were taking, so thank you again for that.

Stephen O’Neill
Head of Category,
,
O'brien fine foods

"

Fintan and the team were key to our due diligence before tender submission. They robustly challenged our approach and were integral to our success.

Elaine Willis
Retail Director
,
Linden Foods

"

In terms of bang for buck, Levercliff’s identification of the platter opportunity has delivered commercially many times over for our business.

Philip Kitchen
Commercial Director
,
The Cake Crew

"

Levercliff did a fantastic job helping us get from where we were to where we needed to go. We have a clean, modern look but we preserved important things about our brand.

Stuart Common
Sales and Marketing Director
,
Mackie's of Scotland

"

Levercliff give me an outside view. I can check my thinking and get reassurance for the decisions I need to take. It costs to get advice but you need to see it as the money you save by not making a bad and expensive investment decision.

Mark McCaffrey
Director
,
Crust & Crumb

"

We’ve worked with Levercliff for 12 years now because of their people. They’re joined up, aligned and understand us from pillar to post.

Tom Keogh
Founder
,
Keoghs

"

The ability of Fintan and the team to come on-site and fully immerse themselves in the category detail while working closely with the Baxters team was instrumental in the rejuvenation of Fray Bentos.

David Craig
Brand Manager
,
Baxters Food Group

"

Entering a new category segment was a risk for Borders, and we turned to Levercliff to help us to assess that risk methodically. Several years on, it is a risk that has really paid off.

Suzie Carlaw
Head of Brand, Border Biscuits
,
Border Biscuits

"

At such an early stage in our retail business evolution, we needed practical guidance both in commercial and category management and Levercliff were perfectly placed to deliver.

Kate Lucas
Managing Director
,
Wasabi Retail