Get the commercial skills you need to grow your business

Get support with training or mentoring.
Tap into our expertise across sales, marketing, and category management roles.  
Get the skills you need now and for the future.
Get practical ready-to-use tools and templates
We can deliver sessions in-person and/or on-line.
We can work on a one-to-one basis, or we can help your whole team in joint sessions.


Category Management

Learn about the principles and practice of category management. Find out how you can maximise business opportunities for you and your customers.


Successful Selling

Discover how to analyse and assess markets, and how to be customer focussed. Find out how to match your marketing plan to your business plan.


Managing Customers

Master the the essential principles of account management. Learn how to assess customer needs. Get the tools to build your own account plan.


Managing Promotions

Discover how to create successful promotions that deliver for you and your customers. Learn how to cost, measure and assess promotional mechanics.



Learn how to prepare for and conduct business negotiations. Build the confidence you need to achieve better outcomes. Understand the principles involved.



Get to grips with the Grocery Supply Code of Practice (GSCOP). Discover how it benefits you. Understanding GSCOP is essential for trading with major retailers.


Research & Product Development

Understand product development from a sales and marketing point of view. Learn how to measure the performance of products and ranges, and the best way to do research.



Awareness of individual difference leads to better business relationships. Learn how it helps you build trust and ultimately achieve more success in your chosen field.



Become a more effective presenter. Learn how to focus a presentation on what matters to the audience, and how to adapt a story to appeal to different audiences.

What they say.


The structure and insights that Levercliff have brought to the way we approach UK retailers has step-changed our performance and delivered greater on-shelf presence. They are a trusted part of our UK team and we look forward to working with them as we continue our growth journey

Jeroen Daelmans
CEO Daelmans Group


I feel you’ve played a huge part in the bakery’s progress with all the effort you’ve put in over the years in helping the company grow.​​ Thanks again for everything you’ve done.

Tom Moore
Henllan Bakery


Levercliff’s research was really helpful in identifying key themes around our consumers’ use occasions that we used within our successful 2023 campaign

Angus Hayhow
Head of Marketing


I enjoyed working with Duncan to understand and develop insights for our target retailer’s range. The process allowed us to continue to develop the category management skills of the cross functional teams as well tap into his knowledge and experience. We have worked consistently with Duncan and Levercliff over the last 10 years and we look forward to continuing our successful relationship on other retailer projects.

Kit Rogan
Head of Sales
The Cake Crew


Levercliff's research helped us to understand where we should go next with Biscuit bars and what new flavour profiles could work well within our chocolate portfolio. Dark Chocolate Raspberry was one of those flavours and is proving successful for Border

Helen Mcilhargey
Senior Insights and Marketing Manager
Border Biscuits


In the course of my 25 year career in food and drink, I have been fortunate to go on several negotiation workshops with leading providers. Without a shadow of a doubt, the negotiation workshop delivered by Levercliff and Steve Jones during the Commercial Excellence programme was by far the best.

Jonathan Jordan,
Senior National Account Manager, MOWI
Scotland Food & Drink Business Academy


At such an early stage in our retail business evolution, we needed practical guidance both in commercial and category management and Levercliff were perfectly placed to deliver.

Kate Lucas
Managing Director, Wasabi Retail


The Wine Special Interest Group has been invaluable in helping Welsh vineyards to focus on their collective development, following an agreed strategic vision. It is incredibly exciting to be a part of this growing wine region which is home to passionate and enthusiastic people creating delicious and diverse wines.

Andy Mounsey
Chair of the Welsh Vineyards Association and Joint Owner of Velfrey Vineyard, Pembrokeshire
Welsh Wine Special Interest Group


​What you might not realise was how important the research you did for us was in terms of cementing the direction we were taking, so thank you again for that.

Stephen O’Neill
Head of Category,
O'brien fine foods


Fintan and the team were key to our due diligence before tender submission. They robustly challenged our approach and were integral to our success.

Elaine Willis
Retail Director
Linden Foods


In terms of bang for buck, Levercliff’s identification of the platter opportunity has delivered commercially many times over for our business.

Philip Kitchen
Commercial Director
The Cake Crew


Levercliff did a fantastic job helping us get from where we were to where we needed to go. We have a clean, modern look but we preserved important things about our brand.

Stuart Common
Sales and Marketing Director
Mackie's of Scotland


Levercliff give me an outside view. I can check my thinking and get reassurance for the decisions I need to take. It costs to get advice but you need to see it as the money you save by not making a bad and expensive investment decision.

Mark McCaffrey
Crust & Crumb


We’ve worked with Levercliff for 12 years now because of their people. They’re joined up, aligned and understand us from pillar to post.

Tom Keogh


The ability of Fintan and the team to come on-site and fully immerse themselves in the category detail while working closely with the Baxters team was instrumental in the rejuvenation of Fray Bentos.

David Craig
Brand Manager
Baxters Food Group


Entering a new category segment was a risk for Borders, and we turned to Levercliff to help us to assess that risk methodically. Several years on, it is a risk that has really paid off.

Suzie Carlaw
Head of Brand, Border Biscuits
Border Biscuits