The Power of Data

Data’s Got Power. Let’s Use It Smarter.

Let’s face it, data is everywhere. But in the fast-moving world of food and drink, just having data isn’t enough. The real winners? They’re the ones who know where to find it, what it means, and how to use it to get their products on shelves...and into baskets.

So, what’s an “insight” anyway?

It’s more than just numbers on a screen. An insight digs deeper. It tells you why something’s happening and what to do about it. And when you get it right, it can totally change the game.

Think of insights that can help you:

• Spot trends early (like plant-based before it blew up)

• Figure out what shoppers want but can’t find yet

• Make smarter calls on your range, pricing, and promos

Honestly, this is the kind of stuff category and marketing teams should be spending most of their time on.

So why aren’t we doing more of it?

Most teams are drowning in data chaos. At Levercliff, we’ve seen it time and time again - data scattered across systems, spreadsheets, and teams. Just pulling it all together can be a full-time job.

So how can we make this easier and quicker?

You’ve got two options:

1. Hire a team to wrangle your data full-time. It works, but it’s pricey and slow.

2. Use smart tech to pull all your data into one place. Fast, cost-effective, and way less hassle.

Imagine having everything you need at your fingertips, ready to go. No more digging. Just insights, ready to roll.

Here’s what that unlocks:

With the right tool, you can:

• See what you’re selling best, and where you’ve got the edge

• Track how your products are doing in-store

• Spot gaps in the market with audit data

• Understand what promos work (and what your competitors are up to)

• Catch new trends early with loyalty and retail data

Why are we so into this?

Because we’ve built a tool that actually makes this happen. Our data experts at Levercliff have helped loads of UK food & drink brands get their data sorted and start making smarter, faster decisions.

Bottom line?

If you want to lead, not just keep up, you need to turn your data into action. The brands that do this are the ones that grow, adapt, and win.

With the right insights, you can stay ahead of trends, meet shopper needs, and grow sustainably. 

Ready to see what your data’s hiding?

Let’s chat. Drop a message to Dominic, Llyr, Rory or Tyler from our insight team - they’re always up for helping you get started.