Welsh Wine Special Interest Group

Challenge

Wales is home to over 30 vineyards and produces a wide range of high quality sparkling and still wines – red, white and rose. The Welsh Wine Special Interest Group needed a future vision and strategy to help winemakers make the transition from hobby enthusiasts to innovative industry experts.

Approach

Using a clustering methodology inspired and funded by the Welsh Government, we worked closely with vineyards and winemakers. Over a four year period we built relationships and trust via organisation of annual events, training and collaboration on issues like sustainability.

Outcome

In 2022, Levercliff and the Group agreed a Welsh Wine Strategy which will see Wales become a dynamic and sustainable wine region, delivering exclusive, niche, high quality wines and unique experiences driven by innovation and passion. Welsh Wine is forecast to grow fifteen fold by 2035.

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The Wine Special Interest Group has been invaluable in helping Welsh vineyards to focus on their collective development, following an agreed strategic vision. It is incredibly exciting to be a part of this growing wine region which is home to passionate and enthusiastic people creating delicious and diverse wines.

Andy Mounsey
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Chair of the Welsh Vineyards Association and Joint Owner of Velfrey Vineyard, Pembrokeshire

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