Wasabi were new entrants to chilled ready meals within the UK retail channel. To ensure the brand’s phenomenal growth continued, they needed category management expertise to support their new retail account team.

Wasabi initially tapped into our knowledge of the chilled convenience category and our in-house data. We then guided them on data requirements and they invested wisely in a range of data solutions to give their commercial team the best tools to build solid category arguments.

Wasabi continues to consolidate its lead as the number one Oriental brand in the category. This is down to the strength of the brand proposition and great teamwork between the Wasabi commercial team and the Levercliff category team.