O’Brien Fine Foods is Ireland’s leading cooked meats producer. With a strong business in the Irish market, they began to look to other markets for future growth opportunities, especially the UK. They asked for our help to understand the opportunities.
We used a classic category management approach. Our insight team studied the UK cooked meats category in depth, and shopped the category to assess the competition and quality. We also bought the right data to understand retail performance trends.
O’Brien Fine Foods successfully entered the UK market in December 2021, taking over ham producer Bearfields of London.
What you might not realise was how important the research you did for us was in terms of cementing the direction we were taking, so thank you again for that.