Linden Foods is a major Northern Irish red meat producer. They asked for our help to build a response to a major business tender with a UK retailer.
We became part of the Linden internal team, set up to develop the tender response. Our role was to identify key insights, assist with the tender writing, and act as a commercial sounding board.
Following the tender, Linden were successful and secured a significantly enhanced category position with the retailer.
Fintan and the team were key to our due diligence before tender submission. They robustly challenged our approach and were integral to our success.