Aquascot are a leading seafood processor based in the Scottish Highlands, predominantly supplying premium Salmon to Waitrose. They operate with a lean commercial team, whose focus is to maintain a close relationship with their customer, ensuring they remain knowledgeable about market dynamics & forging collaborative relationships. Despite having access to diverse data sources, these were not fully leveraged due to a stretched and time poor team.

‍

Our solution aimed to maximise their data use to guide strategic decisions & further develop a close partnership thorough actionable insights, by providing a flexible, retained support service. This incorporated a number of our services (Unlock, Ranger, Sell) , which helped Aquascot make use of existing data, generate actionable insights to inform business decisions and build a trusted and collaborative partnership with Waitrose

Significant time-saving advantages, combined with the capability to unlock the full value of previously underused data. With less time spent sifting through information, teams could focus more on using our support in shaping forward-looking strategies, driven by our actionable insights including monthly category reports, seasonal market reviews, strategic business planning and other ad hoc category support.

‍