To drive the next phase of growth for the business, the Border Biscuits team were looking for new opportunities. They asked us to evaluate opportunity in the chocolate biscuit bar segment.
We took the classic Levercliff approach to gain an objective assessment of the opportunities – investment in data, category mapping and competitor analysis.
We confirmed a major opportunity in chocolate biscuit bars, and our findings helped justify a multi-million pound operational and marketing investment to enter the category in 2020. Subsequent Levercliff consumer research also helped persuade the Borders team to deliver new flavours to market in 2021.
Entering a new category segment was a risk for Borders, and we turned to Levercliff to help us to assess that risk methodically. Several years on, it is a risk that has really paid off.