The Cake Crew


The Cake Crew wanted to move beyond seasonal listings with UK retail customers. They sought our support to identify new business opportunities.


Our insight team used our classic category management process and identified a new opportunity in the market for a celebration platter of cup cakes.


The Cake Crew’s internal team took the Levercliff insight and transformed the idea into a tangible product solution. It now enables the business to achieve listings with UK retailers all the year round. The new product is thriving.


In terms of bang for buck, Levercliff’s identification of the platter opportunity has delivered commercially many times over for our business.

Philip Kitchen
Commercial Director


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