With a strong share of the Irish market established, Keohane Seafoods naturally looked to the international markets for additional growth opportunities. Without a UK team presence at the time, Keohane’s felt it important to take a “boots on the ground” approach to developing business in the UK, and partnered with Levercliff to gain a comprehensive understanding of the market, consumers, and ultimately to identify customer opportunities.
Taking a classic category management approach via Levercliff Ranger, Duncan and team firstly undertook a comprehensive sweep of the UK retail fish market, identifying all products and competitors. An investment was made in EPOS and panel data to ensure Keohane’s had the latest view of the category.
Keohane’s are listed with a number of UK retailers in 2026 providing the business with a solid platform for further growth going forward.
Duncan and the Levercliff team’s diligent approach has been very helpful in ensuring Keohane’s approach to UK business development was insight-led, and targeted at the right customers and consumers.
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