A leading European ingredients business wanted to understand the size of the UK opportunity for its innovative dairy ingredient. Unlike traditional market sizing projects, there was no readily available market data. The business needed a reliable way to identify users, estimate demand, and quantify the commercial opportunity.

Levercliff developed a bespoke methodology. We detailed retail ingredient audits to estimate ingredient usage by category, brand, and manufacturer. This approach enabled us to build a credible market model in an area where no direct market data existed.

The project delivered a robust estimate of UK retail demand for the dairy ingredient and identified the key brands and manufacturers, highlighting priority commercial targets. The client gained a validated view of market size, a clear understanding of the commercial opportunity, and evidence-based sales targets to support business development activities.